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A Simple Guide to a Virtual Answering Service for Small Business

By Bryan Smith15 min read
A Simple Guide to a Virtual Answering Service for Small Business

So, what is a virtual answering service?

Think of it like having a helper for your phone. But you don't have to hire a full-time person. This service answers all your phone calls. A real, friendly person will greet everyone who calls your business. This happens even if you are busy, in a meeting, or asleep.

What Is a Virtual Answering Service?

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If you own a small business, you do a lot of jobs. You are the boss, the main worker, the sales team, and the person who answers the phone.

Let's say you are a plumber fixing a sink. Your hands are wet and busy. Your phone rings. It could be a new customer with a big problem, but you can't answer. That missed call could mean losing money. That customer will just call someone else. This happens to many small business owners.

A virtual answering service is the answer. It makes sure you never lose a job just because you could not get to the phone.

A Better Way to Handle Calls

Let's be honest: people don't like voicemail.

When customers hear your voicemail, they usually hang up. In fact, most people—about 60% to 70%—will not leave a message. They will just call the next business on their list.

See how different a voicemail is from a virtual answering service.

Virtual Answering Service vs. Voicemail

FeatureVoicemailVirtual Answering Service
How It FeelsCold and not personalFriendly, live, and helpful
First LookCan look like you're too busy or not openLooks like a professional, caring business
Getting LeadsNot good; most callers leaveCatches every lead by talking to them
Quick ActionCan't do anything right awayCan book jobs, answer questions, and forward big problems
When It Works24/7, but just for taking messages24/7 with a real person to help

As you can see, it’s not even close. Voicemail just records messages. A virtual answering service helps you get customers and make them happy.

More Than Just Answering the Phone

A good answering service does more than say "hello." It becomes part of your team. The agents are trained to sound like they work in your office. This makes every caller feel good.

Here is what a service can do for you:

  • Answer Every Call: No more missed chances. A live person answers every call, day or night.
  • Take Good Notes: They get all the key info—name, number, and why they called—and send it to you.
  • Answer Easy Questions: You give them a list of common questions and answers. They can tell people your hours, what you do, or where you are.
  • Book Jobs: Many services can use your calendar to book appointments. This stops the annoying game of phone tag.

This lets you focus on your main job—running your business. You can relax knowing your phone calls are handled perfectly. It's like having a full-time phone helper for a much lower cost. Learn more about how a virtual receptionist can help your business.

How Answering Services Help Small Businesses Grow

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Let me tell you about Dave. He is a great roofer. People love his work. But Dave was losing jobs. Why? Because he was busy doing the work. When he was on a roof, he could not answer his phone.

Every missed call was a customer calling another roofer—one who picked up the phone. This is a common story for small business owners. You are good at your job, but you can't be in two places at once. This is where a virtual answering service for small business helps you grow.

These services do more than answer calls. They help you make more money and build a good name. Let's look at the top ways they turn missed calls into happy customers.

Never Close with 24/7 Help

You might close at 5 PM, but your customers have problems all the time. A homeowner might find a leak during a storm at night. Or someone might look for your service early on a Sunday.

If you are not open, those good leads go to other businesses. A virtual answering service means a real, nice person is always there for your business. It does not matter what time it is.

That quick human touch makes a customer feel safe. It also catches leads that would have been lost. It makes you look like a business that is always ready to help.

By always being open, you look like a bigger, more trusted company. This helps customers choose you, especially when they have a big problem.

Reach More Customers Right Away

What if you could help a whole new group of people in your town? Many answering services have people who speak both English and Spanish. This one thing can be a huge help.

By speaking a customer's own language, you show you care. This makes your business open to more people. You can get more customers without spending more on ads.

It's a strong way to show you care about everyone. This helps you stand out and get more loyal customers.

Stop Phone Tag with Easy Booking

We have all played the game of phone tag. You leave a message. They call back when you are busy. It goes on and on. Often, the customer just gives up.

A great thing about a modern virtual answering service for small business is booking jobs. Here is how it works:

  • The agent answers the call and gets the customer's info.
  • They look at your calendar to see when you are free.
  • They book the job for the caller right then.

The whole thing is smooth and easy. It fills your schedule so you can focus on the work that makes you money. This has been done by live people, but now there are new tools like chatbots for small business that can also book jobs and answer simple questions.

When you add it all up, these good things—24/7 help, speaking two languages, and easy booking—help you grow. You get more leads, help more people, and run a better business. And it costs much less than hiring even one part-time worker.

Choosing the Right Virtual Answering Service

Picking a virtual answering service is like hiring a new person for your team. It is a big choice. Not all services are the same. The right one can change your business for the better.

Think of this as your guide. We want a partner who helps you grow, not just one that takes messages. Let's look at what is most important to find the best service for you.

Top Things Every Small Business Needs

First, you need a service that works when you don't. That is why 24/7 call help is a must-have. Problems can happen at any time. If a pipe bursts at 2 AM, your customer needs to talk to a calm person, not your voicemail.

Next, think about how the service will sound to your customers.

  • Custom Greetings: Your service should use a script you write. This way, every call sounds like it's coming from your own office.
  • Bilingual Help: In many areas, having help in both English and Spanish is key. It helps you reach more customers and shows that you want to help everyone.

These basics make sure you are always open and always professional.

Smart Tools That Save Time

The best services do more than just answer calls. They help you run your business. Look for integrations that connect with the tools you already use. If a service can link to your calendar or customer list, you won't have to type in all the info by hand. This saves you time and makes things easier for your customers.

Smart call routing is another great tool. It can tell the difference between a simple question and a real emergency. It can take a message for a small question but send an emergency call right to your cell phone.

Last, do not forget about reports. Simple reports show you how your business is doing. You can see how many calls you get, what times are busiest, and why people are calling. This info is like gold.

There is a reason this field is growing so fast. The virtual answering market is set to be worth $3.5 billion by 2031. It helps small businesses save a lot of time and money. Some businesses see up to 40% more calls after hours. You can read more about this growth in the virtual answering solutions market growth on openpr.com.

By looking for these things, you can find a virtual answering service for small business that does more than answer calls. It helps you get more leads and run a better business.

Comparing Your Phone Answering Options

How should you handle your calls? Every business owner has to ask this question. The right answer depends on your money, how you want customers to feel, and your own time.

Let's look at the four main choices: voicemail, hiring a receptionist, using a call center, or getting a modern virtual answering service.

Voicemail: The Basic Choice

Voicemail is the simple choice because it is free with your phone plan. It is a system that just waits to record a message when you can't answer.

But here is the problem: about 85% of callers will not leave a message. They just hang up and call your rival. If you need every lead, voicemail is a big risk.

In-House Receptionist: The Personal Feel

Hiring your own receptionist gives a great, personal touch. They become part of your team. They learn your business and build good bonds with your clients.

The biggest issue is the cost. A full-time salary, plus benefits and training, costs a lot of money. You also have to think about what happens during lunch breaks, sick days, or on weekends.

The chart below can help you decide what is important to you.

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As you can see, a service that is always open, works with your other tools, and gives you good reports is the most helpful.

Traditional Call Center: For Lots of Calls

Call centers are made to handle tons of calls. If you expect a lot of calls at once—like a roofer after a storm—they can handle it all, 24/7.

But the calls can feel very cold. The agents often read from a script and take calls for many different companies. They do not know your business well, which can make callers unhappy.

Virtual Answering Service: The Best of Both

This is where a virtual answering service for a small business is great. It gives you the best of both worlds. You get the 24/7 help of a call center and the friendly, personal touch of your own receptionist. And the price is right for a small business.

For much less than hiring one person, a virtual service makes sure every call is answered by a trained agent who sounds like part of your team.

This table shows the costs and features of each choice.

Phone Answering Options: Cost and Features

OptionMonthly CostWhen It WorksGood ForBest For
Voicemail$0 - $20Never liveFree & SimpleSolo business owners with no budget.
In-House Receptionist$3,500 - $5,000+8 hours/day, 5 days/weekKnows company well, personal feel.Businesses that need a person on-site.
Traditional Call Center$500 - $2,000+24/7/365Handles lots of calls.Big ad campaigns or emergencies.
Virtual Answering Service$150 - $1,00024/7/365Professional, low cost & flexible.Small businesses that want to grow.

A virtual answering service is great for live calls. But other tools can help too. An automated phone answering service can direct calls without a live person. Special tools like BookedIn's AI-driven scheduling platform focus just on booking your appointments all day and night.

In the end, there is no one "right" answer for all. But for most small businesses that want a professional, low-cost service that is always open, a virtual answering service is hard to beat.

Set Up Your Virtual Service in Minutes

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You may be shocked to learn how fast it is to set up a virtual answering service for your small business. You can have a team of pros answering your calls in less time than it takes to drink your morning coffee.

This is true. The system is made for busy owners like you. That's why the virtual answering market is expected to grow from $2.5 billion in 2024 to over $5.1 billion by 2033. For most owners, the service pays for itself with the first new job it gets for you. You can see more on this massive growth trend at verifiedmarketreports.com.

So, how does it work? Let's look at four easy steps.

Your Four-Step Quickstart Guide

Getting your service started is very easy. You can do it all online.

  1. Pick a Plan: First, you will choose a plan. Most plans are based on how many calls you get. You can start small and pay for only what you use. Many services offer a free trial, which is a great way to try it out.
  2. Create Your Account: Next, you will set up your account online. You will enter your company name, what you do, and your contact info. It only takes a few minutes.
  3. Customize Your Script: This is where you make the service your own. You will give them key info: your hours, a list of your services, and answers to common questions. Our guide on how to make a great business phone message has tips to help you.
  4. Forward Your Phone Number: The last step is to forward your business number to the service. This is a simple change you make with your phone company. Once you do that, your calls go right to your new team.

Pro Tip: Connect your answering service to your Google Business Profile. When someone finds you on Google and clicks "call," your service will answer right away. This helps you get that lead while you are on a job.

And that is it. You are all set! Every call is now answered by a pro, so you never have to miss a chance again.

This simple setup makes you look like a bigger company. It frees you up to do what you do best. It is a small amount of time for a big reward.

Frequently Asked Questions

It's smart to have questions. You own a business, and every choice you make is important. Is a virtual answering service the right choice for your business?

Let's look at the most common questions we hear. We will give you simple answers to help you feel sure about your choice.

Will It Sound Like a Robot to My Customers?

No, not at all. Today's best virtual receptionists, especially the ones that use AI, are made to sound very human.

They use smart tech to understand what people are saying. They answer in a warm, friendly voice. The goal is to make every customer feel heard and helped by a pro who works for your company. It is your brand's voice, just open 24/7.

How Much Does a Virtual Service Cost?

It costs much less than hiring a person. Most services have a monthly plan based on what you need, like how many calls you get.

Even the basic plans are low-cost. You will often pay less for a full month of 24/7 help than you would for one day of a receptionist's pay. The price is steady, which makes it easy to plan your budget. Most owners find the service pays for itself with just one or two new jobs that they would have missed.

The real win is not just the price. It's what you get back. A virtual service turns missed calls, which lose you money, into booked jobs that make you money.

Is It Hard to Get Started?

No, getting started is fast and easy. It is perfect for a busy owner. You can set up your whole account online in under 10 minutes.

The whole process is simple. You just:

  1. Answer a few questions about your business (hours, services).
  2. Say how you want your callers to be greeted.
  3. Forward your business number to the new service. That's it.

Plus, many services offer a free trial. You can try out the whole system with no risk. It is the best way to see how easy it is before you pay.

Can It Handle My Type of Business?

Yes, it can. Many top services are made for certain types of businesses, like plumbing, HVAC, roofing, and cleaning.

These systems already know how you work. They know what questions to ask to see if a caller is a good lead. Best of all, you can change the script to get the exact info you need on every call. For example, you can have them ask if it is an emergency or text a link to book a job.

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